Creation of the 'Happiness 360º' Model: Qualitative Analysis from Survey Responses
DOI:
https://doi.org/10.21664/2238-8869.2019v8i1.p93-112Keywords:
Qualitative Analysis, Happiness, Happiness EconomicsAbstract
Qualitative data analysis has been increasingly important in the development of research, especially in the author’s main fields of investigation: Happiness Economics and Communication for the Development. To understand what Happiness means and in what form certain variables like gender, literacy, etc., influence the concept of happiness, based on a survey conducted in April 2018, we have analyzed the answers to the question "What is happiness for you? " using the software of Qualitative Analysis, Webqda. The great peculiarity is that it is an open question. It could be considered that the question is recurrent and the work redundant, but the results are very interesting from an analytical point of view. The 360º Happiness model main purpose is to support organizations in understanding the expectations of their workforce and help on defining their human resources management policies and adapt them according to the gender, generation or education level, for instance.
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