Bargaining Power of Buyers’ Collectivism to Enhance Sustainability Development
DOI:
https://doi.org/10.21664/2238-8869.2025v14i3.7095Palavras-chave:
bargaining power of consumers, consumer collectivism, sustainability developmentResumo
M. Porter in his model shows how consumers bargaining power contributes to industrial competition by helping to achieve provision of higher quality products, better customer services, and lower prices benefits. However, according to Lowitt and Tylenda, these benefits are factors of sustainability development which is a current concern of consumers. This paper tries to close this gap of not only considering bargaining power as a tool for competitive strategy but also to study how responsible consumers collectively enhance sustainability development. To achieve this objective, integrative review method and European green deal data of Eurostat sustainable development indicators were used. Research results are according to literature review, bargaining power of customers enhance sustainability achievement through provision of competitive benefits, and this is done in collective means. This is supported by European Union sustainability indicators by which, a significant relation of customers forces, and sustainability development indicators were identified.
Referências
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Sánchez-Rodríguez, Ángel, Rosa Rodríguez-Bailón, and Guillermo B. Willis. 2020. "Efectos de la actividad económica sobre el individualismo-colectivismo." Escritos de Psicología - Psychological Writings 1-12. doi:https://doi.org/10.24310/espsiescpsi.v13i1.10073.
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Tomaszewski, Marek. 2015. "INFLUENCE OF CUSTOMER PRESSURE ON THE INNOVATIVE ACTIVITY OF A COMPANY." ARGUMENTA OECONOMICA 35 (2): 203-219. doi:10.15611/aoe.2015.2.11.
Tylenda, Evan. 2022. Sustainability and the Five Forces Model. 10 15. https://www.sasb.org/blog/five-forces/#:~:text=Bargaining%20Power%20of%20Buyers,and%20ultimately%20sell%20to%20consumers.
Tylenda, Evan. 2014. Sustainability and the Five Forces Model. 9 2. https://www.sasb.org/blog/five-forces/#:~:text=Bargaining%20Power%20of%20Buyers,and%20ultimately%20sell%20to%20consumers.
Yasushi, Ueki. 2016. "Customer pressure, customer–manufacturer–supplier relationships, and quality control performance." Journal of Business Research. 69 (6). doi:10.1016/j.jbusres.2015.12.035.
Baugh, Christopher W., Stephen C. Dorner, David M. Levine, Nathan R. Handley, and Kathi H. Mooney. 2022. "Acute home-based care for patients with cancer to avoid, substitute, and follow emergency department visits: a conceptual framework using Porter’s Five Forces." Emergency Cancer Care.
CFI TEAM. 2023. "resources/management/bargaining-power-of-buyers/." corporatefinanceinstitute.com. 01 11. https://corporatefinanceinstitute.com/resources/management/bargaining-power-of-buyers/.
Czarnecka, Barbara, and Bruno Schivinski. 2021. Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post‐transitional European economy. Journal of Consumer Behaviour. doi:21. 10.1002/cb.1988.
Dan. 2023. "Strategic CFO™." Strategic CFO™ Web Site . June 13. https://strategiccfo.com/articles/financial-leadership/buyer-bargaining-power-one-of-porters-five-forces/#.
EEA. 2023. "Net greenhouse gas emissions." eurostat. 01 12. https://ec.europa.eu/eurostat/databrowser/product/page/SDG_13_10__custom_1300365.
EU-Commission. 2022. Circular Economy: Commission proposes new consumer rights and a ban on greenwashing. European Commission - Press release. https://ec.europa.eu/commission/presscorner/detail/en/ip_22_2098.
European Alternative Fuels Observatory (EAFO), Directorate-General for Mobility and Transport (DG MOVE). 2023. "Share of zero emission vehicles in newly registered passenger cars." eurostat. 01 12. https://ec.europa.eu/eurostat/databrowser/view/CLI_ACT_NOEC__custom_2233679/default/table.
Eurostat. 2023. "Share of renewable energy in gross final energy consumption by sector." eurostat. 01 12. https://ec.europa.eu/eurostat/databrowser/product/page/SDG_07_40__custom_2190966.
Eurostat. 2023. "Material flow accounts in raw material equivalents - modelling estimates." eurostat. 01 12. https://ec.europa.eu/eurostat/databrowser/view/ENV_AC_RME__custom_1315684/default/table.
Ghali-Zinoubi, Zohra. 2022. "Examining Drivers of Environmentally Conscious Consumer Behavior: Theory of Planned Behavior Extended with Cultural Factors." Sustainability 14 (8072). doi:https://doi.org/10.3390/su14138072.
Gurus, FMCG. 2022. European Consumer Trends in 2022. file:///C:/Users/he575/Downloads/European%20Consumer%20Trends%20in%202022.pdf.
Kitcher, Philip. 1993. THE ADVENCEMENT OF SCIENCE. SCIENCE WITHOUT LEGEND,OBJECTIVITY WITHOUT ILLUSIONS. First . New York and Oxford : Oxford University Press .
Lestari, E R, W A P Dania, C Indriani, and I A Firdausyi. 2021. "The impact of customer pressure and the environmental regulation on green innovation performance." Earth and Environmental Science. IOP Publishing. doi:10.1088/1755-1315/733/1/012048.
Lowitt, Eric. 2011. How Sustainability is Reshaping Competition. 9. https://magazine.wharton.upenn.edu/digital/how-sustainability-is-reshaping-competition/.
Mintel. 2022. "Global consumer trends." mintel.com . 01 12. www.mintel.com .
Mintel. 2023. Global Consumer Trends. https://www.mintel.com/.
Moldan, Bedrich, and Arthur Lyon Dahl. 2007. "Challenges to Sustainability Indicators." In Sustainability Indicators. A Scientific Assessment, by Tomás Hák, Bedrich Moldan and Arthur Lyon Dahl, 9-24. Island Press.
MOVE), European Alternative Fuels Observatory (EAFO) & Directorate-General for Mobility and Transport (DG. 2022. Share of zero emission vehicles in newly registered passenger cars. Eurostat, 07 25. Accessed 11 12, 2021. https://ec.europa.eu/eurostat/databrowser/view/CLI_ACT_NOEC__custom_2233679/default/table.
Nedelcheva, Yulia, and Milena Filipova. 2020. "APPLYING FIVE FORCES MODEL TO PHARMACEUTICAL INDUSTRY." Revista Inclusiones 8 (1): 162-173. https://revistainclusiones.org/index.php/inclu/article/view/191.
Olson, Mancur. 1971. The Logic of Collective Action: Public Goods and the Theory of Groups. . Cambridge-Massachusetts, London-England : Harvard University Press.
Ortega, Alba Gómez, María Luisa Delgado Jalón, and José Angel Rivero Menéndez. 2014. " A strategic analysis of collective urban transport in Spain using the Five Forces Model." Investigaciones europeas de dirección y economía de la empresa.
Ostrom, Elinor. 2015. GOVERNING THE COMMONS. The evolution of institutions for collective action. . Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo, Delhi, Tokyo, Mexico City: Cambridge University Press 1990, 2015.
Ostrom, Elinor. 1998. "DESIGN PRINCIPLES OF ROBUST PROPERTY-RIGHTS INSTITUTIONS: WHAT HAVE WE LEARNED?" Workshop in Political Theory and Policy Analysis.
Porter, Michael E. 1998. Competitive strategy: techniques for analyzing industries and competitors: with a new introduction. . New York, NY 10020: THE FREE PRESS. A Division of Simon & Schuster Inc.
Porter, Micheal E. 2008. "The five competitive forces that shape strategy." Edited by Peter Crowther. Harvard Business Review. Editor's notes. (Harvard Business Review ) 79: 78-93. hbr.org .
Rice, John F. 2022. "Adaptation of Porter's five forces model to risk management." Defense Acquisition Research Journal 29 (2): 126-139.
SAĞLAM, Mehmet. 2021. "THE IMPACT OF HOFSTEDE’S CULTURAL DIMENSIONS ON CONSUMER BEHAVIOUR INTENTIONS." International Journal of Commerce and Finance 140-164.
Sánchez-Rodríguez, Ángel, Rosa Rodríguez-Bailón, and Guillermo B. Willis. 2020. "Efectos de la actividad económica sobre el individualismo-colectivismo." Escritos de Psicología - Psychological Writings 1-12. doi:https://doi.org/10.24310/espsiescpsi.v13i1.10073.
Sandler, Todd. 2004. Global Collective Action . Cambridge, New York, Melbourne, Madrid, Cape Town, Singapore, São Paulo: cambridge university press.
Schutz, Aaron, and Marie G. Sandy. 2011. "Collective Action in Twentieth-Century America: A Brief History." In Collective Action for Social Change. An Introduction to Community Organizing , by Aaron Schutz and Marie G. Sandy, 47-90. 175 Fifth Avenue, New York, NY 10010: Palgrave Macmillan.
Snyder, Hannah. 2019. "Literature review as a research methodology: An overview and guidelines." Journal of Business Research, 333-339. doi:10.1016/j.jbusres.2019.07.039.
Snyder, Hannah. 2019. "Literature review as a research methodology: An overview and guidelines." Journal of Business Research (104): 333-339. doi:https://doi.org/10.1016/j.jbusres.2019.07.039.
SOLABILITY. 2023. "Sustainable Competitiveness Index 2022." 06 13. https://solability.com/solability/the-global-sustainable-competitiveness-index/the-index.
Tomaszewski, Marek. 2015. "INFLUENCE OF CUSTOMER PRESSURE ON THE INNOVATIVE ACTIVITY OF A COMPANY." ARGUMENTA OECONOMICA 35 (2): 203-219. doi:10.15611/aoe.2015.2.11.
Tylenda, Evan. 2022. Sustainability and the Five Forces Model. 10 15. https://www.sasb.org/blog/five-forces/#:~:text=Bargaining%20Power%20of%20Buyers,and%20ultimately%20sell%20to%20consumers.
Tylenda, Evan. 2014. Sustainability and the Five Forces Model. 9 2. https://www.sasb.org/blog/five-forces/#:~:text=Bargaining%20Power%20of%20Buyers,and%20ultimately%20sell%20to%20consumers.
Yasushi, Ueki. 2016. "Customer pressure, customer–manufacturer–supplier relationships, and quality control performance." Journal of Business Research. 69 (6). doi:10.1016/j.jbusres.2015.12.035.
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2025-09-04
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EUGENE, Hakizimana; BECERRIL, Dulce María Monroy; MUÑOZ-SÁNCHEZ, Christian; DÍAZ, Esteban Martínez. Bargaining Power of Buyers’ Collectivism to Enhance Sustainability Development. Fronteira: Journal of Social, Technological and Environmental Science, [S. l.], v. 14, n. 3, p. 13–29, 2025. DOI: 10.21664/2238-8869.2025v14i3.7095. Disponível em: https://revistas.unievangelica.edu.br/index.php/fronteiras/article/view/7095. Acesso em: 27 set. 2025.
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Copyright (c) 2025 Hakizimana Eugene, Dulce María Monroy Becerril, Christian Muñoz-Sánchez, Esteban Martínez Díaz
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